Make the first move.
Bumble is a dating app which requires women to make the first move. We were asked to create a campaign that would highlight this unique feature and boost women’s confidence on the app.
We selected eight French influencers and asked them to tell us about their « first move » stories. From these testimonies, four IGTV videos have been produced. All the videos end with the same message : « Can you relate? If so, then you can send the first message too! ».
In the meantime we were in charge of the feed content on Bumble’s Instagram page.
To support the campaign, an Instagram filter was also created and used by the influencers. The question is: « Should I do the first move? », and all the answers are synonyms of « yes ».