Master Bouteille

Citeo is the company in charge of waste sorting in France. We were asked to create social content which French teenagers could appreciate, and convince them of the importance of plastic bottles waste sorting . We like cartoons and Japanese animation so we gave life to "Master Citeus" and his young student. We were happy to put a big amount of easter eggs in those short films. 

The campaign worked really well, therefore, our client asked us to create a season 2 and more content, such as a Snapchat lense and press prints, with the same characters.

Season 1

Season 2