La Relève

Deezer, the French music streaming service, released an exclusive rap mixtape with songs from the new generation of French rappers. By using the lyrics from those exclusive titles, we created a manifesto. The film itself is composed with scenes inspired by each artist creative universe. It ends with an inspiring tagline: The future of rap is already on Deezer. The campaign has also been adapted to OOH, DOOH and social assets.