Mixte

Mixte is the first Prime Video French exclusive show. The story is set in a high school in a little town in France during the '60s, when the school opens its doors to girls. We were asked to create content and raise awareness for the launch of the show.

We created a tutorial video in which Mademoiselle Couret, the English teacher in Mixte, explains to her class how to watch Mixte on Prime Video. We played with anachronisms in order to create funny situations and unique visuals.

We also worked on an outdoor stunt. We targeted French high schools where girls were historically not allowed to attend before the '60s, and projected the following message on their facades and nearby environments: "Before the '60s, girls were not allowed here".